Customers & Cohorts
Cross-channel customer view · RFM segmentation, CLV, and acquisition-cohort retention.
Identified Customers
8,247
▲ 412 new this month
Repeat Rate
28.4%
▲ 2.1pp YoY
Avg CLV
RM 384
▲ 8.2%
Champions
847
10.3% of base, 42% of revenue
At Risk
1,184
RM 89k at risk
RFM Segments
Recency × Frequency × Monetary buckets (quintiles)
| Segment | Customers | Revenue (LTM) | Avg CLV | Avg recency | Strategy |
|---|
R × F Heatmap
Counts at average M score
→ Frequency (1–5)
Hover to see segment names. Cells colored by segment.
Acquisition Cohort Retention
% of original cohort still purchasing N months in · cells coloured 0% → 100%
0%
100%
First-Touch Channel × CLV
Does the channel they first bought on predict their long-term value?
Top 10 Customers by LTV
Anonymised IDs · multi-channel buyers
| ID | Segment | Orders | LTV |
|---|